With over a decade of experience at the forefront of media, branding, and digital strategy, Virginia Lowman is a dynamic and results-driven leader who has shaped and elevated some of the industry’s most iconic brands. She has held key roles at legacy brands, including Paramount, Time Inc., and Hearst Magazines, where she has led cross-functional teams to deliver impactful brand narratives, increase audience engagement, and drive meaningful business growth.

As a strategic thinker and creative brand architect, she specializes in building brand equity through storytelling, cultural insight, and integrated marketing. Her track record includes developing award-winning campaigns and cross-platform content strategies that not only resonate with consumers but also position brands to lead in highly competitive markets.
In her current role as Group Brand Director at Hearst Magazines, she oversees eight enthusiast and wellness-centered brands—Men’s Health, Women’s Health, Oprah Daily, Runner’s World, Bicycling, Popular Mechanics, Best Products, and Biography.com—bringing a clear vision: to align brand purpose with business goals, unify messaging across every touchpoint, and foster deeper audience connection. She thrives in fast-paced environments and leads with collaboration, clarity, and an instinct for cultural relevance—ensuring that every brand she touches is positioned for long-term impact and growth.
A graduate of the University of Houston, Virginia holds a Bachelor of Arts (BA) degree in English, Italian Studies, and Human Development & Consumer Science. She studied at the prestigious Yale Writers Workshop, and holds a Master of Fine Arts (MFA) in Creative Writing from New York University as well as a certification in Digital Transformation from Harvard Business School. She lives in New York City and is currently working on her first novel. In her free time, you can find her reading, writing, refining her love of directing, or exploring art institutions around the world.